ZUITRA CO
We teamed up with our mates over at ADPD Studios for the initial brand launch of Zuitra in mid-2019 - with our role spanning across multiple facets of the campaign including producing, creative direction, photography/retouching and styling.
Following weeks of planning and coordination with the client, models and creative team the shoot day arrived, with Melbourne thankfully providing a beautiful sunny day for our ‘summer pool party’ narrative.
The shoot required a full day (8hrs) to execute - with multiple shoot locations, a significant number of assets required as well as tight time/light constraints to contend with. Making sure we were efficient as possible was a high priority, so with the assistance of the talented creative team behind us we were able to shoot both our stills and motion content simultaneously in a small area without any troubles - quite regularly ending up back-to-back in the pool area whilst continually rotating our models between our photo and video scene setups.
Zuitra Launch Campaign
Creative Direction: Alvin Dang + James Tan
Styling: James Tan
Models: Ashlen Bennett, Noli Shand, Dalton Ford, Mick Maio
Photographer/Retoucher: James Tan
Videographer: Alvin Dang
H/MUA: Georgia Newman
BTS Photographer: Reece Burnett
Assistants: Adel Mehmet, Reece Burnett