Doyoueven //
As part of the in-house Doyoueven media team and alongside our friends at Jayden Ostwald Photography and ADPD Studios, the content campaign for the streetwear-influenced ‘Dynasty’ range was shot across two separate (very late) nights across Melbourne’s CBD and Docklands districts.
With the product launch coinciding with Lunar New Year and the designs heavily inspired by an Eastern aesthetic, our aim was to highlight the origins of the collection with neon-lit backdrops more reminiscent of the streets of Hong Kong or Tokyo than Melbourne.
Dynasty Apparel Campaign
Creative Direction: James Tan + Adrian Zarafa
Models: Elias Chigros, Sheridan Seekamp, Christian Pecipajkovski, Lucille Croft
Photographers: Jayden Ostwald + James Tan
Videographer: ADPD Studios
Video Editor: James Tan
Original Track: Josh Colletta